- Conduct market research to Identify emerging market trends and new revenue opportunities
- Design and execute integrated sales and marketing strategies
- Manage all communications and ensure high quality experience, pre, during and post engagement.
- Maintain relationships with community organizations, businesses, and vendors providers to build partnerships and referral networks.
- Lead digital marketing efforts, including social media, email campaigns, and website content.
- Manage the marketing budget and ensure cost-effective use of resources.
- Collaborating with internal teams to develop and implement customer-centric initiatives and solutions.
- Train and supervise the client service and marketing team to achieve departmental goals.
- Monitor competitor activities and provide insights to improve the market
- Oversee the production of marketing materials and ensure brand consistency.
- Formulate and execute business development plans to expand the services.
- Analyze marketing and business development performance metrics and adjust strategies as needed.
- Collaborate with the management team to align marketing efforts with overall business objectives.
- Maintain up-to-date knowledge of healthcare regulations and industry standards.
- Work closely with the customer service team to enhance patient satisfaction and retention.
- Identifying and pursuing new business opportunities within regional market, including partnerships, collaborations, and strategic alliances.
- Developing and executing innovative strategies to expand our client base, visibility and increase market penetration.
- Building and maintaining strong relationships with existing clients, ensuring exceptional customer satisfaction and retention.
- Analyzing market trends, competitor activities, and customer feedback to identify opportunities for improvement and innovation.
- Monitoring and optimizing key performance indicators (KPIs) to track progress and achieve business objectives.
- Maintain and manage customer databases, communication schedules, and compliance with SLAs.
- Perform other administrative or strategic tasks as assigned by management.
- Bachelor’s Degree in Marketing, Business Administration, Communication, or a related field.
- At least 5 relevant experience in the same role.
- Proven track record of successful marketing campaigns and business development initiatives.
- Strong leadership and team coordination skills
- Excellent communication and negotiation ability
- Strategic and analytical mindset
- High level of professionalism and integrity
- Results-oriented and self-driven
- Innovative and market-focused
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