- Develop annual group marketing strategy aligned to business targets
- Create brand positioning for each company
- Define target customer segments and value propositions
- Develop campaign calendars for all brands
- Prepare and manage marketing budget
- Build structured lead generation funnels
- Support sales with marketing materials and pitch decks
- Design B2B acquisition campaigns
- Track and optimize cost per lead
- Support tender visibility and market intelligence
- Standardize brand identity across all companies
- Ensure consistent messaging and visual alignment
- Manage website, social media, PR and digital presence
- Develop thought leadership positioning for leadership team
- Manage digital campaigns (LinkedIn, Google, etc.)
- Oversee content creation (case studies, brochures, newsletters)
- Improve website traffic and conversion rates
- Implement CRM / lead tracking system
- Competitor analysis
- Industry trend tracking
- Customer feedback analysis
- Recommend new product or service positioning
- Manage designers, agencies, content creators where needed
- Degree in Marketing, Business, Communications or related field
- 5â8 yearsâ experience in B2B marketing
- Experience managing multiple brands
- Strong digital marketing capability
- Data-driven and commercially oriented
- Strong presentation and strategic thinking skills
- Experience in professional services / outsourcing / operations
- Experience working with executive leadership