Drive revenue growth by expanding distribution channels and strengthening key account relationships.
Establish clear sales targets and performance metrics, ensuring consistent achievement or exceedance of set goals.
Analyze sales data, market trends, and competitor activity to inform strategic decision-making.Read More>>>Market Expansion & Business Development
- Identify, evaluate, and penetrate new markets to drive business growth.
- Lead initiatives to introduce and successfully launch new products in existing and new markets.
- Build and maintain strong relationships with distributors, wholesalers, retailers, and key trade partners.
- Develop route-to-market strategies that enhance product availability and visibility.
- Build, mentor, and lead a high-performing sales team across multiple regions.
- Set clear performance objectives and KPIs for regional and territory sales managers.
- Conduct regular performance reviews, coaching sessions, and training programs to enhance team capability.
- Foster a performance-driven culture focused on accountability, collaboration, and continuous improvement.
- Manage and grow strategic key accounts to ensure sustained revenue growth.
- Negotiate high-value contracts and trade agreements to optimize profitability.
- Ensure effective execution of trade promotions and in-store visibility initiatives.
- Strengthen relationships with modern trade, general trade, and institutional customers.
- Develop and manage the sales budget, ensuring efficient allocation of resources.
- Monitor sales performance against forecasts and implement corrective actions where necessary.
- Ensure optimal stock movement and minimize losses through effective demand planning collaboration.
- Provide accurate sales forecasts and periodic management reports.
Work closely with marketing and supply chain teams to ensure seamless execution of campaigns and availability.
Monitor product performance post-launch and implement strategies to maximize uptake and market penetration.Key Requirement Skills And Qualification
- Bachelor's Degree in Sales & Marketing, Business Administration, or a related field.
- Professional sales or marketing certifications will be an added advantage.
- Minimum of five (5) years' experience in a similar senior sales leadership role within the FMCG industry.
- Proven track record of consistently meeting or exceeding sales targets.
- Demonstrated success in introducing and scaling products in competitive markets.
- Experience in opening and driving sales in new geographic markets.
- Strong background in leading and managing high-performance sales teams.
Interviews will be carried out on a rolling basis until the position is filled.
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