Social Media & Marketing Associate Job BuuPass (50K)

• Own BuuPass's short-form video strategy across TikTok, Instagram Reels, and YouTube Shorts - from concept to execution to iteration.
• Ideate and produce high-volume, fast-turnaround content that taps into trending sounds, formats, and cultural moments relevant to African audiences.
• Build a consistent content rhythm: testing formats relentlessly until you find what spreads.
• Be the creative engine - you don't just brief others, you can shoot and edit yourself when needed.

• Develop and execute a community strategy that turns BuuPass users, drivers, and operators into advocates and content creators.
• Identify and engage micro-influencers, travel creators, and everyday commuters to amplify organic reach.
• Actively manage and grow our social communities - responding, engaging, and sparking conversations that feel human and alive.
• Spot viral opportunities in real time and move fast to capitalize on them.
• Build UGC (user-generated content) campaigns that get customers posting about their BuuPass journeys.

• Develop a distinct, recognizable BuuPass voice that resonates across East and Southern Africa.
• Find the stories hidden in our data - 20M+ journeys is a goldmine of human stories waiting to be told.
• Collaborate with the design team on visuals and with founders on brand positioning.

• Track organic performance metrics: views, shares, saves, follower growth, and engagement rate - and use them to kill what's not working and double down on what is.
• Report weekly on content performance with a clear point of view on what to do differently.

• 2-4 years in social media, content creation, or community management - ideally at a consumer brand or startup.
• You are a native user of TikTok and Instagram Reels. You understand the algorithm intuitively, not theoretically.
• You have a portfolio of content you've made that actually performed - show us the numbers.
• Strong video editing skills (CapCut, Adobe Premiere, or similar). Basic shooting skills are a must.
• Deep understanding of African pop culture, internet trends, and how people talk online in Kenya, South Africa, and Nigeria.
• A bias for action - you'd rather ship and learn than perfect and delay.
• Bonus: experience building communities, running creator programs, or growing accounts from scratch.

• This role does not own paid media - we have a dedicated performance marketing team for that. This role is 100% focused on earned and owned: organic content, community, and culture.

• You've grown an account from scratch
• You edit your own videos
• You know what's trending before it trends
• You understand how the African internet actually works

• Mobile: Employers Only - 0797 452 211; 0796 630 043
• Candidates Only - 0718-610023; 0722 735 216
• CV Writing Only - 0798 568638, 0798 56 86 43

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